OTS 156 | Growing Your eCommerce Business


With the rise of Amazon, Facebook, and eCommerce websites, selling your products and capturing your target market via the internet is vital to your business success. In this episode, host Timothy Bush talks with Thibaud Clément, the CEO and Co-founder of Loomly about growing your ecommerce business through social media. Thibaud is an expert on making money on social media using Facebook, Instagram, WhatsApp, and even your own website. Listen to this episode and discover how you can be making money online other than Amazon.

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Growing Your E-Comm Business Through Social Media With Thibaud Clément

We have a conversation with a gentleman named Thibaud Clément. He is the CEO, Cofounder of the company Loomly.com. I asked Thibaud this simple question because this has been coming up quite a bit with clients of mine. What I asked was, “If you find yourself online on Amazon and all of a sudden your sales are getting crushed, you have hijackers, your listing gets inactivated or the competition for holiday gets too much and all of a sudden, you’re doing way less sales than you’re accustomed to, what now?” I feel we’re paralyzed, “If our Amazon business is not working, what do we do? What’s going to happen? Where are we going?” I put that question to Thibaud because he’s an expert in how to make money on social media using Facebook and Instagram, even using WhatsApp and your own website, Shopify. There are other ways, Big Boxers, that you can be making money online other than Amazon. I know that’s hard to imagine, but that’s what we’re going to talk about.

Thibaud, thanks for being on the show. I appreciate it.

Thank you very much for having me, Tim. It’s a pleasure.

Before we get into questions and whatever it is we’re going to talk about, tell me a little bit about you. Tell me a little bit about Loomly. You’re the CFO of Loomly.com. I’ve been on that website. It looks super interesting to me. What do you do? Then we’ll get into the hard-hitting questions.

Loomly is an interesting story. From the start, my partner is my spouse, Noemie. We’ve been working together for several years. Loomly is the fourth company that we are building together. Loomly was born from a pain point that we had in a previous company that we were managing, which was an advertising agency. We were helping a very broad range of clients, from L’Oréal, the big cosmetic company for whom we were managing five brands, all the way to startups that were more looking for growth exploration. For all of those clients, we had these internal process that was under-optimized, which was based on Excel. We had to come up and manage what we call editorial plannings. You can imagine a spreadsheet has a list of Facebook posts, blog posts, dates, copy and image. You had to come up with a plan for the clients and send all of that back and forth over email. There was a terrible mess. It was time-consuming and error-prone. It was very repetitive. We decided to build a tool to streamline things for us internally. That’s what we did back in the summer of 2015. I’m not an engineer, I learned everything on my own. By the end of 2015, we had a prototype up and running and we tried with our clients. We did not tell them it was our own product because we wanted some honest feedback and they loved it.

We decided to open it up to all other people. That’s how these things got out of hands. It was this very simple utility tool where we were uploading posts and images, copy and sending it to our clients for approval. It has evolved into these full-fledged brand success platforms where marketing teams can come together and manage their assets, create posts, get them reviewed, publish them on social media and even post them with advertising and respond to comments that they receive and also measuring the success. A big evolution from this very small prototype that I build, not in my garage but in my living room, it has evolved into a pretty cool company and we are serving over 4,000 clients around the world.

It’s a necessity. Mother of invention always. 

It’s fun to think about how we’ve been breeding and fueling the development of the company from this initial pain point. We now keep doing the same thing because we speak with all of our customers every day. I would say about 100 of them and to tell us what they need and how we can improve the product? How we can fix it sometimes? That’s how we keep refining it so that we don’t build something they don’t want.

Tell me about Loomly. Does the name have any significance?

One of the things that Loomly does is that it actually guides you into creating posts. Loom is these tools that you use to be guided when you wave some fabrics. It’s the same idea. Loomly is like your loom for social media content.

Amazon is slowly but surely commodifying pretty much every scene. Click To Tweet

I know that I learned back in high school about looms, but I’m not sure that if we take ten, sixteen-year-old kids on the street and say, “Do you know what a loom is?” They probably think it’s a bird. Tell me a little bit about you, where you came from and how you started these many companies? What was your evolution?

I’m French and I went to Business School. I worked for a couple of big companies like L’Oréal, Lexmark and Schneider Electric. I figured it was not really for me. I did my MBA in Canada where I met the guys at Shopify, which is a very nice and successful company. Back then they were 40 employees. I figured startup is what I like. I was very interested in eCommerce. From that experience, it sparked a pretty crazy idea, where Noemie and I traveled around the world for a year and we studied eCommerce by interviewing entrepreneurs who were either building eCommerce websites, building brands or having some link with eCommerce or one way or another. That was an interesting project because traveling the world is a pretty fascinating experience, but also we built our very own first eCommerce business.

It was a very simple candy subscription business. We were buying candy in the places that we were visiting and shipping them around the world as a subscription. It was a very interesting experience because we bootstrapped it. I like to say that we did not even bootstrap it we zero dollars. We bootstrapped it with minus $200 because we had no money as backpackers. The way we bought the first candies is because we had presold the subscriptions. It was an interesting experience.

You guys got that going and already started creating some subscriptions before you even had candy. 

That’s one of the things that I learned when I was in Canada because there was this pretty inspiring entrepreneur called Bruce Firestone, who was the guy who brought the Senators NHL license to the town. He was a specialist of all these things of how you can bootstrap the business when you don’t have capital. For me, that blew my mind. I was a French guy coming from a small town in France and I met this guy who explained to me how he presold tickets and raised $150 million to buy an NHL license. I was like, “What? That’s insane.” I figured if he can do it with $150 million, maybe I can do it with a couple of $1,000. That’s what gave us the idea to actually start a business.

Did you grow up in France, not in Quebec in Canada? 

No, in France.

When you were growing up in France, what was it you wanted to do when you were a kid? When you think about, “I want to be this one when I grew up,” was it an eCommerce entrepreneur?

I would say mainly an entrepreneur. That’s what I wanted to do. I didn’t know what, I didn’t know which field, but I knew I had this drive to start something from scratch and see how we can fit all the pieces together and build something. That’s what I wanted to do. I didn’t know in which direction until actually I went to Canada and I met with the guys at Shopify that gave me all of these ideas and opportunities that were opening up online.

OTS 156 | Growing Your eCommerce Business
Growing Your eCommerce Business: Facebook sometimes gets criticized for targeted ads, but when used right and with the right intention, it’s an interesting tool for business owners.


When did you leave France?

I left France to go to Canada in 2010, and then we went around the world in 2011 and 2012. We came back to France for about eighteen months. We’ve been in the US since 2014.

What state do you live in?

We are in Los Angeles, California.

What do you think the biggest difference between France and the US is in terms of living?

That’s a good question because I’ve been living here for a while, but one thing I love here is how everyone is always very enthusiastic about trying new things. I see new services every day and I’m like, “That’s super interesting.” Consumers are willing to try this or that while sometimes in France, the same mistake takes a bit more time to take off. Maybe when something is a big trend in the US then you’d come to France and then people are happy about it. I’m pretty fascinated by how everyone is so open-minded. For me, it fosters innovation also from companies.

You’re right, it’s super interesting that if you have a thought, an idea and you’re thinking about something, all you have to do is take action on it and build it and then literally people will jump on board. Not everything is an immediate success or not everything is a big success in general, but the opportunity is there for it to be.

That’s something that is a stark difference and something that I love in this country where there are opportunities. You can create your own opportunities. I came to this country a few years ago and I’m still fascinated how fast things can go. What I love about France is that people have a very developed sense of critical thinking, which is very good. It’s great because it helps go deep into many things, but also sometimes it’s also putting the brakes on something that maybe we’re meant to become bigger. It’s finding the right balance, but I love the US.

I wasn’t taking it the other way. It’s apparent in streaming. There are all these shows that people put together that nobody ever wanted to watch. No networks would pick up. All of a sudden Netflix decides, “I’m going to take all these shows and I’m going to throw them on my platform.” All of a sudden, there’s an eight-show series and people are like, “We need more.” They catch on, which blew my mind. All you have to do is give people access to it and they’ll tell you whether it’s good or not good.

Building a brand is one of the best ways to build defensiveness for your company and product, and therefore to create value for you. Click To Tweet

Either they will tell you with actual words or they will tell you what to do. That’s something that you can learn from the data. Netflix knows also from the data what kind of shows people aren’t going to like. They can also predict things. It’s interesting because we are moving away from this Blockbuster system, where everyone had to watch the same thing and where you are having these long-tail offering where you can watch more and more different things that maybe are a better fit for you.

People ask and I get these all across my feet all the time, “What’s anybody bingeing? I need something.” Everybody throws out there what they’re currently watching and it gives that person 30 different opportunities to go figure out what might be interesting for them.

Honestly in my circle of friends, it looks like the question, “What are you watching these days? What are you streaming these days?” has basically replaced talking about the weather.

We can go through show so fast. The appetite is getting ginormous. I have a business called TLB Consulting. Companies come to me when they want to get into Big-Box retail with their products. I have built a following of companies that are on Amazon that are looking to diversify into retail. One of the things that is a little bit of an epidemic, people sales that were once $100,000 a month are plummeting on Amazon to $20,000 a month, $15,000 a month because of one main reason, hijackers, counterfeiters, people are throwing products on Amazon and they can throw them up there for $2, $3 because the quality is not good and it’s siphoning off all these sales. That is one of the problems.

The other problem that I’m hoping that you can help us with is because of Amazon, people have forgotten how to sell their own product. They think, “My sales on Amazon have tanked. What do I do? My business is over.” I was looking at what you do and I was hoping maybe you could provide some opportunity or even some guidance. Nike is in the process of taking their products off Amazon. Of course, not all of us can be Nike and have our own platforms and all of this, but there’s something to be said that you can use social media in your own website to start selling your own products again.

These questions touch many ideas. It’s funny that you mentioned Nike taking off their products from Amazon because this is beyond the symbol or anything. To me, it’s illustrating a trend that we are observing where we have a vertical integration of many players. We knew some few players like the digital brands and we know these guys and they were setting only online. You can think about, for instance, Everlane. What these guys are doing is that they are also selling offline, they are opening stores and things like that. It’s interesting to see that on the one hand, we have the digital guys who are going physical. On the other hand, we have Nike, which was a product manufacturer. They had their own store, but they were also distributing through many other channels. Where we see is one, they are getting off their distribution from big distributor. Two, the other thing that they’re doing is that they seem to be inspired by the digital brands because they are even offering their own subscription and they want to go direct to consumer. It’s interesting that when we look at these two very different profiles, the digital native brands and a very big international company that used to have tons of retailers, they’re converging into being a vertically integrated brand.

To me, what is important and what we see that is common to both of this phenomenon is that the brand is becoming more and more important and that’s what you were essentially saying about Amazon. Amazon is slowly but surely commoditizing pretty much everything. You can have the real thing on Amazon. You can have a fake thing. You can have everything on Amazon and they will be delivered to your door in a day or two. One way to differentiate between these commoditized products is to build the brand so that people don’t choose one product over the other just because of price, but also because they understand your brand. They understand what you are saying and your values align with them and resonate with them. In this era where competition is always one click away, that’s literally true on Amazon. Sometimes not even a click because the competitive products are on the same page. Building a brand is one of the best ways to build defensiveness for your company, for your product and therefore to create value for you. That was my second comment. One lone last thing that is very interesting is that Amazon is the big guy and they have changed eCommerce like anyone before. They have pioneered this form of commerce and they have more for this industry than anyone else.

What’s interesting is that I’m seeing two big contenders, who are approaching things in a very different way that I find honestly fascinating. One is my friends at Shopify because they announced that they were going to invest $1 billion into fulfillment operations, allowing their customers in the US and Canada to ship their products to offer two-day shipping in the US and in Canada. That’s a big change because maybe small businesses were not able to compete with Amazon because of that or they were a captive from Amazon because of that because they were dependent and they’re relying on the fulfillment of Amazon. Now, they can maybe build their own store. We come back to building their own brands and controlling their distribution channels. Shopify is an interesting alternative to Amazon or maybe a complement to Amazon and something that can work with Amazon, that’s one.

Two, the other contender who is pretty interesting and everyone should pay attention to is Facebook. Noemie and I were at F8 2019. It was very clear that Facebook had a big interest in commerce. They’re all talking about checkout on Instagram. They are talking about catalog and payments on WhatsApp, which means what you could call headless commerce. You don’t need to build a store. You just have WhatsApp. You list your products, you sell them, people will pay you and you can do this everything on WhatsApp without even building a store. Even on the actual Facebook platform they’re saying, “We are going to allow you place orders during live shows.” They are opening up their own QVC to think about it. Not even talking about what to do on the marketplace side where they are competing with eBay or in some way with Amazon.

OTS 156 | Growing Your eCommerce Business
Growing Your eCommerce Business: With defensiveness, acquiring a following, and building brand loyalty, people will buy your product rather than other products.


To me, it’s very clear that Facebook is serious about it. Many things are converging there. What is the most interesting product to me because I come from the advertising background is that by allowing transactions on their platform, Facebook is offering something very unique to brands because they have the audience, they have the ability to connect brands with the audiences through ads. People can lease products and can sell them and users can do all of that without ever leaving the platform or opening up their wallets. What is going to happen in 2020? Facebook is going to be pretty interesting and we should probably keep an eye on it.

I like all of that. Some of that I knew, some of it I didn’t know. The old issue always remain. On Amazon, I can put my product on there, they have sponsored ads. Once I start winning the buy box, if I figured out a couple of things, the audience is already there. What about if my audience on Facebook is not there yet? Let’s play a scenario. I have a single product. I sell it in two colors on Amazon. I’m doing $150,000 a month and I’m down to $20,000 a month. I do have a decent following on Facebook. How do I use that audience and build it to replace the money I’m losing on Amazon?

There are a couple of things that you can probably do. First, if you already have a following, you can talk to them. Not only push the product but maybe you can create some content explaining how to use the product, what it can make out of it, how the product will benefit them. That’s probably one thing that you can do is leverage Facebook as a media to build value, present use cases and show customer success around your products. That’s something that is interesting and I find more admins than on Amazon where you have a product listing.

The other thing that is very interesting is what if my audience isn’t there? The audience is there because they have everyone. If they don’t have them with Facebook, they have them with Instagram, and if they don’t have them with Instagram, they have them with WhatsApp. On Facebook, the question is not really, “Is my audience there?” It’s more, “How do I find them and how do I reach them?” Finding them is pretty easy in the sense that it’s Facebook’s business to connect you with them. They have one of the most advanced targeting systems in the world. It’s pretty insane. There are many interesting things that you can do with that. You can maybe target people based on what they like. Do they like your product? Even better, do they like a product that works with your product? You can explain, “These two things work very well together.” You can also target people by life moments because Facebook is able to tell you, “Do you want to talk to people who are getting married, buying a house, tuning a car or being pregnant?” These help you to actually target your message in a way that makes sense to the customer.

You can target by life moment?

Yes, exactly. That is interesting because you start to put a foot into what you could call contextual advertising. You’re not saying, “Buy my product.” It’s more like, “You are going through this or that or you are having this pain point. I think the product can solve it for you.” It’s flipping the way you tell a story. That’s one thing. The other thing is how you reach them? You can do it organically. That comes back to building great content, so that they will engage with you and follow your page. You can do it with ads. What’s interesting with ads is that you can craft your message and leverage everything I mentioned in terms of targeting to create micro-targeted ads, where people would receive as it makes sense to them. That’s the beauty of it. I know that Facebook sometimes gets criticized for that, but when used right and with the right intention, it’s an interesting tool for business owners.

Do you think that people on Facebook or Instagram or any social platform get tired? Can you oversell them, overstimulate them and over content them? 

Actually, that’s probably a mistake that you want to do when you try to oversell. People don’t necessarily come to Facebook to buy, they come to Amazon to buy. When you are on Amazon and you’re selling your products to Amazon, you are talking to intentionists. People who intend to buy already and who are here to spend money. They are looking for a product. It’s the bottom of your funnel. When you’re on Facebook, you are more at the top of the funnel. You are talking to people who not necessarily expect to hear about your brand. They are browsing the website, reading interesting content, connecting with friends and family. If you come here and say, “Buy my product,” out of the blue, that may not be what they want. What you can do is use the content to get their interest, their attention and see how you can learn what people are interested in. You can see how they react to the content that you post and you can tell your story as a brand. This would introduce the shift I was mentioning, where instead of just selling the product, you tell your story, you build your brand. When you start telling the brand, you build defensiveness because people will buy the story. Because they like the story, then they will buy the products. Rather than saying, “I need a pair of scissors, I’ll buy whichever comes first,” obviously committed by Amazon.

To answer your question about, “Can we overstimulate them?” Yes, you can if 100% of your communication on Facebook is about selling the products, you will over stimulate them because you will be 100% transactional. Facebook is not necessarily built that way. However, if you understand that it’s all about building the relationship and you are fair in your communication, maybe you publish 80% of informational content or tutorials and things that have value for the customers or about the brand, and maybe 20% off promotional content where you push your products, then you are pretty much safe in terms of not overstimulating them.

When people like the story, they will buy the product. Click To Tweet

One of the issues I’ve come across at Amazon sellers have when they try to do anything else, whether they tried to go to Big-Box retail, specialty retail or go on these other platforms, is they’re so used to instant gratification. I put my product on Amazon, I do a couple of things. I start to see some sales very quickly. What you’re talking about is building a brand takes time. Obviously, you can reach people. I like what you said about lifestyle moments. It’s good to hit people if you’re selling, let’s say fishing equipment. It’s good to hit people when they’re posting pictures of their fishing trip, but it’s still information. They see, “That’s interesting.” They’re not there to click on it and buy it. Although I’ve been guilty of buying stuff on Facebook. I know that happens. I know that it works. I do think that Amazon sellers have a little bit of impatience part. What would you say to them as they’re trying to move into other platforms? Can Loomly help people with that?

First, we were a startup when we sold our products, so we understand this impatience. We are also the ones measuring ROI when we do pretty much anything. We understand that when you invest $1,000 on Amazon in ads to push your product up and it generates $2,000 in sales for you, that’s great because you pushed a needle and that works. I understand that on Facebook sometimes it works because Facebook is great for consumer products. Sometimes you need time to refine things and you have to invest more time into building the content and the brand that I was mentioning. It can seem like the short-term or the instant gratification may not be there. What I think is that those two things are not contradictory. One is great short-term at generating business, revenue and profits. The other one is better at building defensiveness, building the brand, acquiring a following and building brand loyalty. Even if at some point there is competition on Amazon, people will still prefer to buy your product rather than other products. These two things are not necessarily contradictory. They actually work pretty well hand in hand.

Two, “Can Loomly help you with that?” Yes, that’s one of the things that we built Loomly for. It helps you craft content for your audience on Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business and new platforms are coming soon. Loomly also helps you craft ads for Facebook and Instagram so that you can actually preview everything. You can see what your copy is going to look like. You can involve other people in your team and say, “What do you think about these ads? What do you think about the copy? Do you like the visual? How much should we invest? Who should we target?” Loomly makes it easier for everyone to create work together on content or ads before you actually publish it. You have everything you need to measure how everything is performing. Amazon, Facebook and Shopify are all fantastic channels. One thing to keep in mind is that when you do multiply channels, you reduce some dependency. Honestly, if someone comes to us and says, “I want to have my business on Facebook,” I’ll say, “Probably you should also take a look at Amazon because these two things can work together.” That’s where it starts getting interesting is that there is a multiplication of platforms and not putting all your eggs in the same basket is probably a wise decision.

A couple more questions on Loomly, what if you don’t have a team? What if you’re the CEO, the marketing manager all in one? Is there a difference between Loomly and Buffer or Hootsuite?

What’s interesting is that Buffer and Hootsuite were built as schedulers. There are a great solutions. We like them, we know them. There is no hard feeling or anything. We were integrated with Buffer and everything’s fine. The idea was that you create your content on your side and then once you have these contents, you go to Buffer, you go to Hootsuite, then you upload your image, you copy and paste your message and they will publish it for you. Loomly was built in a very different way. In the very early days of Loomly when I build the prototype, we were not even offering scheduling features, which is pretty crazy. All we were offering was the ability to upload an image, upload a copy and see how these things will look on Facebook, Twitter, Instagram and so on. You can share it with someone else who can give you some feedback on it. That was the core of the product. As we’ve grown, we have many different features, including scheduling. You can publish your content from Loomly. The core aspect of Loomly is how we help you create a content when you don’t know what you want to talk about when creating content is not necessarily your job.

We give ideas for example, International Cat Day or it’s Thanksgiving or these things, so that you can anchor your communication into things that are already happening. We also provide you with trends from Twitter. You don’t have to start from a blank slate, but you have these talking points already and you’re like, “I’m going to explain how people can use my product for Thanksgiving or for Christmas.” That makes it more real and makes it easier for you. That’s one of the things that we do. We also give you tips to improve your posts. We help you manage your assets and even have an integration where you can import images from Unsplash, so that you don’t even have to scroll the entire worldwide web to find assets. What Loomly does is it helps you create content from scratch and makes it easier for you. If you want to schedule it, of course you can do it.

You said so many things that I’m interested in. Flip the way, you talked a lot about telling your story and I’m a huge fan of that. I talked about it a lot in Big Box Retail because everybody that comes to me, they want to go to Costco, “I want to sell my product to Costco. I want to sell my product at Target.” I say, “What makes you think that you’re one, ready to do that or two, that they should be interested in your product? What’s your story?” A lot of times they don’t have a story. The product is brand new. I said, “We’ve got to build a story first. What are you going to tell a buyer?” “I want to be on Costco. I want to be in Target.” We have to tell them, “This is where we were. This is our story. This is what we’ve done. This is who we sell to.” That way they’ll have some interests.

Another thing you had talked about was building your brand. The way that ties into what I do is that big retailers like Target and Costco can pretty much get anything they want. They have sourcing people in every country. The one thing they can’t get, the one thing I tell my audience all day long that they need is your company, your brand, your followers, your zealots, your influencers. That’s the one thing they can’t get their hands on, no matter how many sourcing people they have, but it’s the one thing that they need. You’re speaking my language but from a whole different platform. I’m enjoying it. What’s next for Thibaud and your next business?

We are focusing on building Loomly. We have tons of things that we want to keep working on. We want to add more integration so that you can actually connect with even more channels. Actually, we do want to integrate with Amazon ads at some point to help you push your product and do these things. Adding more channels. Making Loomly turned out for marketing collaboration. This is what we want to do. We’re also thinking about pretty unconventional and disruptive ways to help you create content and to procure you content that will be original, authentic and high quality. That’s the big vision and that should keep us busy. That’s what we are going to work on.

OTS 156 | Growing Your eCommerce Business
Growing Your eCommerce Business: When you publish 80% of informational content and 20% of promotional content, then you are safe in terms of not overstimulating your audience.


It’s been a pleasure talking to you. I’ve enjoyed the information and it’s great to meet you. I wish you much success with Loomly and whatever else you’re getting ready to undertake.

Likewise, it was a great pleasure to connect with you. I enjoyed a lot being on this show. It was very interesting and very pleasant. Thank you very much.

Big Boxers, if you want to figure out how to increase your content and sell more, keep an eye on what they’re doing because they’re on the right path. Thibaud, thank you so much. 

Thank you so much, Tim.

I’m sure you are all on the computer, on your phone, on your tablet, looking up Loomly.com seeing what’s up because he knows his stuff. I wasn’t lying about that. Together with his partner, they’ve done some amazing things and that they can do some amazing things for you if you want to look into that. I’m looking into it myself. I’m excited about it and I learned a lot and got a lot of great information myself. I hope that you also did as well. We’ve been talking about what are you going to do with your business? If you haven’t had a chance to go to my website, TLBConsulting.com, you’ve got to go check it out. You can schedule a coaching call directly with me, and there are all other things that you can get. Our pricing sheets are on there and there are some other cool things that we’re offering and more things to come. One of the things I for sure want to talk to you about is, what are you going to do? What’s going to be different? How are you going to approach things differently? I know that it’s hard especially during the holidays, you are getting crushed. You’re selling, you’re trying to take advantage.

I know you are busy, but that doesn’t mean you can’t take some time out to think about what you’re going to do. Where do you want to go? Where do you want your business to be and how you’re going to get there? I’m happy to help with that. All you have to do is go over to TLBConsulting.com and schedule a coaching call. Also, leave us comment on this episode, what you thought about Thibaud on what he had to say. We’d love to hear from you. You can always follow us on Twitter, On The Shelf Now. You can hit us up on Facebook, On The Shelf Now. You can join our closed Facebook group, On The Shelf “Now” and hit join. We’ll get you in there, so you can be part of the ongoing conversation. I hope for all of you that you have a happy, prosperous, holiday season and a great New Year. The beginning of every year is like sitting on the beach, looking at the water as the sun comes up. It seems brand new. All things can happen and can come to your business and I wish that for you. I hope that for you, I pray for all of you that will happen. Until next time, I look forward to seeing your products On The Shelf.


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About Thibaud Clément

OTS 156 | Growing Your eCommerce BusinessThibaud Clément is the Chief Executive Officer and Co-Founder of Loomly. Since graduating from both Grenoble Ecole de Management, France and the University of Ottawa, Canada back in 2011, Clement has worked with his wife and business partner, Noemie, launching four successful businesses.

A self-taught programmer, Thibaud began building software to make Noemie’s job easier in 2015. Back then, the pair was managing a marketing agency and struggling with the process of creating and sharing editorial calendars with their clients through spreadsheets. Encouraged by early feedback from their own customers and peers about their prototype, Thibaud and Noemie decided to make it available to other marketing teams: Loomly was born.

Along with devising the overall company strategy and vision, Thibaud actively leads all fundraising and product development efforts.


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